ANRPR – Theatre, Trust, and The Art of Lasting Impressions

A curtain call and an opening night all at once. That’s how it felt working with ANRPR. A PR agency rooted in storytelling, stagecraft, and soul, with a founder whose name has become synonymous with warmth, wit, and quiet confidence in the world of entertainment and live performance.

The Roots

Founded by Arabella, ANRPR began as a one-woman show—fuelled by passion, purpose, and a love of theatrical magic. Over time, it evolved into a powerhouse agency, representing productions, venues, and creatives across the UK. But even with its growth, the essence remained Arabella—her spark, her eye for detail, her warmth. The brand needed to grow with her, expanding into something timeless and bold, but still carrying the softness, the intimacy, and the sparkle of its origins.

The Brief

We were asked to create a full brand identity, tone of voice, and website that could capture this evolution. The brief was as emotional as it was strategic. This identity needed to honour Arabella’s name, her roots in the theatre, and her gentle command of the PR space, while also reflecting ANRPR’s scale, professionalism, and poise. This wasn’t just about design—it was about distilling the feeling of stepping into a velvet-lined theatre, the hush before a spotlight, the magic of a story well told.

Design & Development Process

Our design exploration was shaped by storytelling, architectural elegance, and the organic beauty of the natural world. We developed six distinct concepts, each reflecting a different facet of the brand’s potential personality—from classic and fluid to bold, modern, and playful.

Concept One – Classic & Fluid (Chosen Concept)

This was the concept that won our hearts and ultimately became the foundation of the final brand. It pairs timeless typography with a flowing wave-inspired motif, symbolising the movement, adaptability, and rhythm of both Arabella’s work and the PR world she navigates. The fluid forms echo the motion of water, reflecting grace, clarity, and growth.

The colour palette was rooted in deep purples—symbolising loyalty, creativity, and sophistication—paired with soft silvers that bring in a sense of calm modernity and clarity. Together, they strike the perfect balance between trust and theatre.

This concept captures the essence of Arabella herself: elegant, thoughtful, and always evolving. It was refined and developed further into the final logo and visual identity system.

Concept Two – Bold Articulation

This design reimagined the speech bubble in a confident, unconventional way, celebrating ANRPR’s roots in communication. Chunky fonts and a modern edge gave it punch and energy, exuding a boldness full of personality.

Concept Three – Timeless Strength

This option featured a commanding serif font with beautiful contrast and an understated dropped curve in the "R", adding a wink of playfulness. A spotlight motif tied it back to theatrical heritage—an elegant nod to Arabella’s stagecraft instincts.

Concept Four – Modern & Playful

A softened, friendlier take on the original logo, this concept reintroduced rounded curves and a warm energy, aligning with Arabella’s approachable nature. It was welcoming, contemporary, and full of charm.

Concept Five – Iconic Structure

Inspired by architectural lines and dramatic forms, this bold, angular typography brought a sense of design-forward thinking and presence. A confident, high-impact look for a brand unafraid to be noticed.

Concept Six – Fluid Elegance

This logo fused graceful curves and an airy theatrical flourish. A delicate arc echoed both the shape of a proscenium arch and the fluidity of performance, resulting in a design that felt distinctly feminine and strong.

What We Did

With Concept One chosen as the foundation, we developed a full suite of brand assets, including a handcrafted logo, cohesive visual identity, and custom design elements that flowed across digital and print. Every stroke of the type, every curve of the wave, was a nod to Arabella’s story and her connection to the theatre.

We also shaped ANRPR’s tone of voice—editorial yet lyrical, confident yet warm. A voice that could move between client pitches and programme notes with ease, always grounded in honesty, creativity, and clarity.

The website became a natural extension of the brand—clean, content-rich, and designed to guide collaborators into Arabella’s world. Every page invites the reader into the story, offering moments of performance, poetry, and PR strategy all wrapped in one.

ANRPR now stands not just as a PR agency, but as a beautifully expressed brand—one that honours its founder, champions the arts, and leaves an impression as lasting as a standing ovation.

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