I started life in the spotlight as a professional dancer, which is probably why movement, storytelling and design still feel so connected for me. Over time, the backstage world pulled me in deeper, and I began working behind the scenes, creating bold visual identities and digital spaces that feel just as alive as the stage.

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I’ve been designing under my own name for over a decade now, partnering with brilliant humans and brands across the globe. A lot of my early clients came from the performance world. Dancers, directors, theatre companies, and that creative energy still runs through everything I do.

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These days, the work is split into two exciting studios:

 

ASCEND is all things digital. Smart branding, striking websites , and scroll-stopping visuals for start-ups, scale-ups and solo businesses.

 

SUBMERGE is where the magic gets turned up. We design immersive experiences, theatrical events, brand activations and productions that leave a real impact.

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I still work as a Creative Producer for Virgin Voyages, and collaborate with The Walt Disney Company as a show director and consultant for their Events team in London, helping them bring story-driven experiences to life in magical ways.

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Whether it's a brand identity or a bespoke activation, it’s all about crafting work that connects with people. Beautifully, purposefully, and with a little bit of drama when needed.

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