A custom designed camper van wrap for Briogeo stopped off at multiple stops around London to offer free samples and demonstrations of their hair repair products as part of their most recent UK campaign.
Inspired by the vibrant city of New York and its core values of individuality, positivity and transparency, Briogeo’s dreams up hair care heroes for all – leaving no tresses behind. Committed to innovation and inclusivity, the brand’s formulas not only shield your strands, but protect planet Earth’s inhabitants too. How? By only using cruelty-free ingredients, which are 90 to 100 percent naturally derived.
As part of their latest campaign, to turn back time on damaged hair, we designed a custom wrapped camper van which parked up in various spot in London, sampling products. The vintage camper from Buttercup Bus has a flip-top roof and drop down counter – perfect for product sampling, with lots of opportunities for cool branding and design.
We really loved working on this project, and she looked stunning on the streets of London.